Firewater Creative is a small ad agency sub-contracting with several large ad agencies in Atlanta and South Florida. We also serve a select group of small businesses in Atlanta, New York and South Florida. After nearly 20 years in the advertising and creative business, principals Charlie Read and Karen Gelhaar have gained invaluable experience producing high-caliber marketing materials that deliver results for our clients. Satisfied customers have included Nextel Communications, Citigroup, World Trade Center Palm Beach and Embassy Suites, among many others.
We retain our valued clients because we listen to their needs, respect their budgets, and provide them with a written campaign strategy for meeting short-term and long-term marketing goals. Because we keep our overhead costs at a minimum, we're able to provide our clients with top agency-quality material and increased revenues with consistent branding and compelling communications — at nearly half the expense and delivery time of a full-service ad agency.
For more information about Firewater Creative, please visit www.firewatercreative.net
A public speaking campaign for a prominent West Palm Beach immigration lawyer made a compelling case via print, web and Flash initiatives.
Provocative product designs for this online community for the model industry have generated great-looking profits for associated retailers.
A Flash demo proved to be an ideal way to showcase Asset Archives ’ on-site inventory and documentation services for upscale homeowners.
Challenge: In 2000, this subsidiary of Citigroup introduced Primerica Online, an intranet designed to support its 90,000+ sales force. Although the site featured valuable information on how to increase business and work more effectively, web-phobic reps were reluctant to use the online resource.
Solution: In print and 30-second TV spots, a dog named Dot “trained” reps on various intranet features including a company store and competition scoreboard. Both vehicles emphasized the site’s ease and convenience while providing “how-to” instructions.
Results: After Dot “met” the sales force, Primerica Online home page traffic increased from 30,000 hits a week to 100,000 a week.
Teaser postcards and a product brochure were just what the doctor ordered when this managed care consulting firm debuted new software at an industry trade show.
A website and postcards helped this prolific New York City studio gain national exposure for its madcap videos starring an unforgettable cast of characters.
A logo/identity package, print materials and an interactive CD helped elevate this marketing communication firm's image.
Clever logo design and web banner built a memorable identity for this search engine dedicated to construction industry services.
For Elumivision USA, a leading manufacturer of electroluminescent products, a new website let the company's best qualities shine bright.
Reservations at this South Florida limousine company increased significantly once the firm rolled out a new, easy-to-use online interface for clients.
When The Mitchell Group's clients Florida Realty Investments and Embassy Suites pitched a convention center hotel, a DVD presentation brought the project to life.
A logo and branding for California jewelry designers Fusion Glass Co. contributed to the firm's stunning debut at its first national trade show.
Logo design, a website and print materials introduced shoppers to Gallery 3's unique mix of home furnishings, fine art and accessories.
A series of dramatic web advertisements for Identity Safeguards promoted the firm's identity theft protection packages while educating the public about this silent crime.
Engaging promotional materials for Junior Achievement of South Florida captured the attention of big-name contributors and helped solidify the success of the organization's annual fund-raising events.
Logo design, branding and a preliminary website make for a compelling online presence for this critically acclaimed photographer.
A new website made it a snap for a talented photographer to showcase her best shots to corporate clients as well as patrons.
Pre-launch materials for this special events facility featured illustrations of the architectural plans for an elegant, distinctive debut.
Challenge: The lifeblood of any not-for-profit theater is funding from outside sources, namely corporations and foundations. For New York's Ma-Yi Theater, the ability to communicate effectively with potential sponsors is not a luxury — it's a matter of survival.
Solution: Known for its strikingly original works, the Obie Award-winning theater needed an equally dramatic vehicle to make an impact with corporate prospects. The stunning design of the 2001 brochure and an updated 2004 print piece placed Ma-Yi Theater center stage in the hearts and minds of contributors.
Results: “One week after we sent the initial brochure out, we received a $50,000 grant from a national foundation,” said Jorge Ortoll, Executive Director. Ralph B. Peña, Artistic Director, is looking for a repeat performance: “I distributed the new brochure at a presentation to 150 producers and funders around the country. There were audible gasps. Everyone raved about the design.”
This website for industry pioneer Mobility Management highlights the firm's breakthrough transportation solutions for a wide variety of clients.
Ultra-targeted sales PDFs, email and Flash promos distinguished a leading .NET training provider from the competition while detailing key benefits for prospective students.
Challenge: Loyal customers are a precious commodity in the telecommunications industry and Nextel subscribers are no exception. Early warning signs including a high number of calls to Customer Care indicated that dissatisfied Nextel customers were “slipping through the cracks” and deactivating service.
Solution: Print collateral targeted at-risk customers with a carefully crafted message designed to ensure total satisfaction. Via monthly letters and direct mail, selected subscribers were directed to an online survey to pinpoint unresolved issues. Nextel was then able to take the actions necessary to “save” these customers.
Results: One of Nextel’s most successful customer-retention efforts to date, this program has consistently hit response rates of 8% or higher since its inception in May 2001.
Challenge: Reducing churn — the rate at which customers deactivate service — has been a driving force behind Nextel marketing initiatives. While the company’s customer-retention programs made an impact, lack of employee awareness on this topic limited results.
Solution: Internal quarterly churn-reduction campaigns helped communicate this company-wide concern at an employee level while reinforcing and rewarding employee behavior to lower churn rates.
Engaging creative kept interest levels high and motivated employees to reach campaign goals. Every 60-day campaign featured a distinct theme, logo, newsletters and campaign website.
Results: Since the first campaign launched in May 2001, these internal initiatives have consistently lowered churn rates quarter after quarter, saving Nextel millions of dollars in the process. In August 2003, Nextel hit historically low churn scores — shattering industry as well as company records.
For mortgage banking sales expert Pat Sherlock, an updated brand and website re-cast her firm's consulting services and products for a bigger clientele — industry giants.
Exterior car designs for Pioneer Racing inspired drivers to lead the pack during NASCAR Touring Series competition.
Challenge: This health club marketing specialist needed a way to convince advertising-shy health club owners that targeted direct mail was the most cost-effective way to drive new membership sales.
Solution: Postcards with a humorous twist put the fun back in fitness for health club prospects and increased sales for club owners. Graphics and copy capitalized on the real benefits of working out and made an emotional connection with prospects to great effect.
Results: Verbatims from health club owners told the story. One upstate New York customer received 102 telephone inquiries and 59 memberships sales from a 10,000-piece mail drop. Another central Texas firm signed up 50 members as a result of their initial mailing.
Humorous direct mail promotions put Rosen's Prestige Automotive on the road to a larger customer base and increased revenue.
Graphics and radio copy for this annual Street Fair just south of downtown Fort Lauderdale enticed hundreds this year via newspapers and airwaves.
A comprehensive website featuring an in-depth patient education section helps this busy medical practice keep new and existing patients informed and at ease.
Challenge: An outdated logo, collateral and website prevented this outpatient transportation/translation provider from reaching its fullest potential within the worker’s comp industry and as a partner with larger insurance companies.
Solution: Re-branding efforts including new print collateral and website design tset the company miles ahead of the competition. Contemporary graphics and streamlined text created a more sophisticated industry presence and set the stage for future growth.
Results:The company's new look and materials generated strong interest at trade shows. Within two months after rebranding efforts were complete, the company was named as a preferred vendor for one of the highest-rated insurance companies in the nation.
Carefully crafted print and web efforts made STOPS’ new Fast Track division a winner with vendors and clients alike.
